Robert Bannochie: CEO, with executive leadership responsibility for the vision, strategic direction, creative and performance of Fresh PR and the associated group companies. As CEO, Rob oversees cross-company operations, and strategy implementation, helping to grow the business and ensure the highest levels of client satisfaction and shareholder value. Over 20 years experience working and living in Egypt and the region.
Inji Yousef :Group Managing Director and oversees Fresh Pr’s Financial Matters. She has been instrumental in building the agency with an energetic team of talented professionals that take pride in the results they deliver. Her background of working for a number of Multinational clients in Egypt ( General Motors, Carrier, Intel & Microsoft) has lead her to Specialize in media relations and integrated marketing campaigns, she has developed and implemented international, national and local public relations and marketing programs, image- building campaigns, and new product introductions. She oversees each client relationship at Fresh PR, drawing upon a 14-year background.
Hossam Zakaria: Managing Director developing strategic public relations and marketing plans, manages the day-to-day activities of agency account teams and delivers award-winning results for our clients. His main job at Fresh PR, though, is to keep our clients happy, and he’s good at it.
His previous experience has come from Hill and Knowlton as a regional consultant, handling PR for many clients across the region such as Intel, Hp and Etihad Airways (Egypt).
Practical experience enables him to prepare and present PR time lines with various PR promotional concepts that are in line with the client’s marketing strategy. Daily tasks entail developing , building, and maintaining the corporate communication strategy for different clients, such as consumer communication tactics and planning, reputation management, crisis preparedness, community relations, and media relations in order to sustain and improve both brand loyalty and positioning.